Creator rates in India · 2026
Out of Context Marketing holds data on more than 4 lakh creators. We looked at the rates creators set for themselves on our app, and at how the wider creator base is shaped, to answer one question brands keep asking us: what is a fair price for a reel?
the typical asking price for one Instagram reel, across 210 creators who set their own rates
more per follower asked by creators under 10K followers than by those with 10K to 50K
of 17,667 creators with a known follower count have fewer than 50,000 followers
One
Prices climb with audience size, but not in a straight line. Moving from the 1K to 10K group to the 10K to 50K group adds only ₹2,000 to the typical reel. The real jumps come after 50K followers.
Typical asking price for one reel, by follower count (median, ₹)
| Followers | Reel | Post | Story |
|---|---|---|---|
| 1K–10K | ₹3,000 | ₹1,500 | ₹550 |
| 10K–50K | ₹5,000 | ₹3,000 | ₹1,000 |
| 50K–100K | ₹12,500 | ₹7,500 | ₹2,500 |
| 100K+ | ₹35,000 | ₹7,000 | ₹5,000 |
Based on 210 creators who set a reel rate on the Out of Context Marketing app. Only 18 and 15 creators sit in the two largest groups, so read those two lines as a rough guide. Six creators under 1K followers were left out of the chart for the same reason.
Two
Divide the reel price by the follower count and the order flips. Creators under 10K followers ask a median of ₹924 per thousand followers. At 10K to 50K, that falls to ₹276. For a brand buying on follower count alone, nano creators look expensive. For a creator, it shows how much of the price is about the work, not the reach.
Reel price per 1,000 followers (median, ₹)
Based on the 147 rate-setting creators whose follower count the app read directly from Instagram. The two largest groups have 12 creators each, too few to say whether the price per follower keeps falling after 50K.
Three
The middle asking price is ₹3,500. Of the 210 creators, 118 ask less than ₹5,000, and 96 ask ₹3,000 or less. Only 38 ask ₹10,000 or more.
Based on 210 creators who set a reel rate on the app.
Four
Nine in ten creators (188 of 207) charge more for a reel than for a static post. Stories are priced as an add-on: the typical story rate is 25% of the same creator's reel rate.
Based on 207 creators who set all three rates: reel, post and story.
Five
Among creators with 10K to 50K followers, the cheapest tenth ask about ₹2,200 for a reel and the priciest tenth ask ₹15,000, nearly seven times as much. Follower count sets a range, not a price. Brands that only look at followers will either overpay or miss good creators who are simply modest about what they ask.
Reel price range, cheapest tenth to priciest tenth, with the middle marked (₹)
Grey line: 10th to 90th percentile. Blue mark: the median. Scale runs from ₹0 to ₹31,500.
Based on 210 creators who set a reel rate. The 50K to 100K line rests on 18 creators.
Six
We compared Delhi NCR creators with creators elsewhere in India, inside the same follower group. At 10K to 50K followers and at 50K to 100K, the typical reel price is the same in both. The one gap we saw is among the smallest creators: at 1K to 10K, Delhi NCR creators ask ₹3,000 and creators elsewhere ask ₹2,000.
| Followers | Delhi NCR | Elsewhere |
|---|---|---|
| 1K–10K | ₹3,000 | ₹2,000 |
| 10K–50K | ₹5,000 | ₹5,000 |
| 50K–100K | ₹12,500 | ₹12,500 |
Based on 209 rate-setting creators who gave a city: 65 and 41 creators in the 1K to 10K rows, 37 and 27 at 10K to 50K, and 12 and 6 at 50K to 100K. The last row is a small sample. We did not compare individual cities outside Delhi NCR because each one had too few creators.
Seven
Half of all creators in our network have between 1K and 10K followers. Only 3.5% have more than 100K. The creators most brands chase are a thin slice at the top of a very wide base.
Share of creators by follower count (%)
Based on 17,667 creators in the Out of Context Marketing network whose follower count we hold, from creator sign-up forms and our own records.
Eight
We asked creators for their follower count and for the views a typical reel gets. Creators with 1K to 10K followers report a typical reel reaching about 1.15 times their follower count. From 10K followers upward, a typical reel reaches less than half of the follower count.
Typical reel views for every follower, as creators reported them (median)
Based on 2,474 creators who gave both numbers on our sign-up forms. These are the creators' own figures, not measured views, so treat them as what creators believe about their reach. The 500K+ line rests on 12 creators.
Nine
Of the creators on our app who told us their gender, 90% are women (244 of 270). In the wider network the share is 93% (2,313 of 2,478). The categories they make content in follow the same pattern: lifestyle, fashion, beauty and skincare lead by a wide margin.
Based on 270 creators on the app and 2,478 in the network who gave a gender. Our creator base leans toward beauty, fashion and lifestyle, so this is a picture of who seeks brand work through us, not of every creator in India.
Out of Context Marketing is a creator marketplace. Brands post briefs, creators apply with their own rate, and brands pick and pay creators directly. Our database covers more than 4 lakh creators and more than 8,000 brand contacts. Each finding above uses the part of that data that holds the number in question, and says how many creators it rests on.
Data drawn on 25 October 2026. Journalists who want the underlying tables can write to us through the site below.