The blog
Notes on creator marketing.
What we learn running campaigns between brands and creators, written down by the people doing the work.
Creator Brief Template: How to Write a Brief That Fits on One Phone Screen
A creator brief template for small brands in India: the deliverable in seconds, the must-say, the never-say, the date and the pay, all on one phone screen.
How Much to Charge for an Instagram Reel in India: Set Your Rate by Views, Not Followers
How much to charge for an Instagram reel in India: price from your average views, charge extra for usage rights, and put your rate in writing before you shoot.
Brand Collaboration Scams on Instagram: How to Check a Collab DM Is Real
Got a brand collab DM on Instagram? Check the website, the real posts and the written brief, and never pay a fee. The red flags of a fake brand collaboration.